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	<link>http://www.lightbombdigital.com</link>
	<description>The Mobile PPC Blog</description>
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		<title>Friday Fun &#8211; Do not try this at home</title>
		<link>http://www.lightbombdigital.com/friday-fun-do-not-try-this-at-home?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=friday-fun-do-not-try-this-at-home</link>
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		<pubDate>Fri, 18 May 2012 09:03:13 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=223</guid>
		<description><![CDATA[If you&#8217;ve ever been a DJ you&#8217;ll know how impressive this is, we can assure you no records were hurt in the making of this video, these stunts were performed]]></description>
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		<title>Apple v Samsung &#8211; Clash of the Titans?</title>
		<link>http://www.lightbombdigital.com/apple-v-samsung-clash-of-the-titans?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-v-samsung-clash-of-the-titans</link>
		<comments>http://www.lightbombdigital.com/apple-v-samsung-clash-of-the-titans#comments</comments>
		<pubDate>Mon, 23 Apr 2012 15:48:14 +0000</pubDate>
		<dc:creator>Fahmi</dc:creator>
				<category><![CDATA[Mobile News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile conversion]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[mobile ppc strategy]]></category>
		<category><![CDATA[mobile summit]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=206</guid>
		<description><![CDATA[Embroiled in a long and exhausting patent disputes between two of the largest Mobile devices manufacturers, their Chiefs have decided to meet up and try to find a way to]]></description>
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		<title>Top 7 Tips for Writing PPC ad copy for Mobile and Desktop</title>
		<link>http://www.lightbombdigital.com/writing-effective-ppc-ad-copy-for-mobile-and-desktop?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=writing-effective-ppc-ad-copy-for-mobile-and-desktop</link>
		<comments>http://www.lightbombdigital.com/writing-effective-ppc-ad-copy-for-mobile-and-desktop#comments</comments>
		<pubDate>Mon, 16 Apr 2012 14:29:28 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=198</guid>
		<description><![CDATA[A great deal of talk in paid search advertising is about relevant keywords which helps with the efficient distribution of your ad. In fact, they place the ad right in]]></description>
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		<title>TESCO Mobile PPC Strategy with poor UAT</title>
		<link>http://www.lightbombdigital.com/tesco-mobile-ppc-strategy-with-poor-uat?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tesco-mobile-ppc-strategy-with-poor-uat</link>
		<comments>http://www.lightbombdigital.com/tesco-mobile-ppc-strategy-with-poor-uat#comments</comments>
		<pubDate>Fri, 30 Mar 2012 11:41:16 +0000</pubDate>
		<dc:creator>Fahmi</dc:creator>
				<category><![CDATA[PPC Gremlins]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile conversion]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[mobile ppc strategy]]></category>
		<category><![CDATA[tesco]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=173</guid>
		<description><![CDATA[Now, we&#8217;d like to make it clear that we&#8217;re definitely not on any kind of witch hunt here, but as with everything once something comes across your radar its human]]></description>
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		<title>6 &#8216;Musts&#8217; to Optimise for Mobile Conversions</title>
		<link>http://www.lightbombdigital.com/6-musts-to-optimise-for-mobile-conversions?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=6-musts-to-optimise-for-mobile-conversions</link>
		<comments>http://www.lightbombdigital.com/6-musts-to-optimise-for-mobile-conversions#comments</comments>
		<pubDate>Wed, 28 Mar 2012 14:56:50 +0000</pubDate>
		<dc:creator>Niall</dc:creator>
				<category><![CDATA[Mobile PPC]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[mobile conversion]]></category>
		<category><![CDATA[mobile landing page]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[mobile ppc strategy]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=165</guid>
		<description><![CDATA[Almost 53% of the UK population now own smartphones which has resulted in the rise of touchscreen technology, 3G, and soaring tablet sales. This has sparked a surge in interest]]></description>
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		<title>Apple finally starts to restrict UDID in the App store</title>
		<link>http://www.lightbombdigital.com/apple-finally-starts-to-restrict-udid-in-the-app-store?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-finally-starts-to-restrict-udid-in-the-app-store</link>
		<comments>http://www.lightbombdigital.com/apple-finally-starts-to-restrict-udid-in-the-app-store#comments</comments>
		<pubDate>Wed, 28 Mar 2012 11:23:03 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=158</guid>
		<description><![CDATA[During September 2011 Apple started to make noises about their proposed depracation of the UDID tags within iPhone and iPad applications. This time has finally arrived and this week has]]></description>
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		<title>Ladbrokes &#8211; Mother&#8217;s Day Was 8 Days Ago</title>
		<link>http://www.lightbombdigital.com/ladbrokes-mothers-day-was-8-days-ago?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ladbrokes-mothers-day-was-8-days-ago</link>
		<comments>http://www.lightbombdigital.com/ladbrokes-mothers-day-was-8-days-ago#comments</comments>
		<pubDate>Mon, 26 Mar 2012 14:36:28 +0000</pubDate>
		<dc:creator>Niall</dc:creator>
				<category><![CDATA[PPC Gremlins]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=147</guid>
		<description><![CDATA[A desktop Gremlin, but we couldn&#8217;t resist: &#160;]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tesco Mobile PPC Landing Page Mistake</title>
		<link>http://www.lightbombdigital.com/tesco-mobile-ppc-landing-page-mistake?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tesco-mobile-ppc-landing-page-mistake</link>
		<comments>http://www.lightbombdigital.com/tesco-mobile-ppc-landing-page-mistake#comments</comments>
		<pubDate>Mon, 26 Mar 2012 10:36:26 +0000</pubDate>
		<dc:creator>Niall</dc:creator>
				<category><![CDATA[PPC Gremlins]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=135</guid>
		<description><![CDATA[Tesco Direct sending their users to an error page through their mobile PPC ads.  &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SMBs can process Credit Card payments Cheaper using PayPal Here</title>
		<link>http://www.lightbombdigital.com/smbs-can-process-credit-card-payments-cheaper-using-paypal-here?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=smbs-can-process-credit-card-payments-cheaper-using-paypal-here</link>
		<comments>http://www.lightbombdigital.com/smbs-can-process-credit-card-payments-cheaper-using-paypal-here#comments</comments>
		<pubDate>Wed, 21 Mar 2012 11:00:00 +0000</pubDate>
		<dc:creator>Fahmi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[american express]]></category>
		<category><![CDATA[credit card]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[sqaure]]></category>
		<category><![CDATA[visa]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=115</guid>
		<description><![CDATA[If you are a small business owner &#8211; this post could possibly be music to your ears (or we hope so). PayPal has just launched its first mobile credit card]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Android Leading Mobile Growth in China</title>
		<link>http://www.lightbombdigital.com/android-leading-mobile-growth-in-china?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=android-leading-mobile-growth-in-china</link>
		<comments>http://www.lightbombdigital.com/android-leading-mobile-growth-in-china#comments</comments>
		<pubDate>Fri, 16 Mar 2012 15:45:59 +0000</pubDate>
		<dc:creator>Fahmi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.lightbombdigital.com/?p=102</guid>
		<description><![CDATA[Surpassing the US, China is reported to become the largest smartphone market in 2012. This report from IDC also indicates Brazil and India are expected to join the world top]]></description>
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