Archive for PPC Gremlins

TESCO Mobile PPC Strategy with poor UAT

Now, we’d like to make it clear that we’re definitely not on any kind of witch hunt here, but as with everything once something comes across your radar its human nature to focus in on this. Noticing another error this week, this time the live site links linking to a dev page, again we’re not sure quite whats happening behind the scenes here, but broken user experiences such as this will always have some degree of detrimental effect on the users brand affiliation, not to mention the potential lost revenue. Be interesting to see if there are any comments posted on the review forum as a result.

Ladbrokes – Mother’s Day Was 8 Days Ago

A desktop Gremlin, but we couldn’t resist:

 

Tesco Mobile PPC Landing Page Mistake

Tesco Direct sending their users to an error page through their mobile PPC ads. 

 

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